Ace Hardware Careers – SEM Strategist

Job Description:

The SEM Strategist (internally knows as Sr Digital Marketing Specialist-SEM(Search Engine Marketing) is responsible for developing, managing, executing and analyzing Ace’s SEM marketing programs on Google, Yahoo and Bing as well as other search marketing engines.

Job Responsibilities:

• Drive the strategy, execution and analysis of Ace’s PPC SEM programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI (both online and omni).
• Manage SEM budgets and lead planning, forecasting and reporting efforts for these channels.
• Manage relationships with search engines and SEM performance marketing agency partners.
• Lead other digital marketing or acehardware.com initiatives or projects as directed by the Digital Marketing Manager
• Develops and executes annual, quarterly, monthly and seasonal plans for SEM channels to maximize ROAS/ROI (both online and omni)
• Leads strategy, execution and analysis of Ace’s centralized/national SEM programs- Text, PLA (product listing ads), LIA (local inventory ads)
• Effectively manages budgets by planning, forecasting and reporting
• Executes detailed performance analysis to what’s working and areas for improvement/change
• Performs thorough keyword/category research, expansion and optimization.

Job Requirements:

Qualification & Experience:

• Minimum of 5 years’ experience in Search Engine Marketing/Digital Marketing required
• Bachelor’s Degree in Marketing. Master’s degree a plus
• Documented experience managing retail or related SEM programs, performance marketing channels and promotions
• Ability to manage multiple tasks in a rapidly changing environment
• Effectively communicate with all levels of the organization.
• Ability to work independently, self-motivated and result oriented
• Documented ability to proactively make recommendations and successfully implement plans

Job Details:

Company: Ace Hardware

Vacancy Type: Full-time

Job Functions: Strategy/Planning, Marketing

Job Location: Chicago, US

Application Deadline: N/A

Apply Here

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