Loreal Careers – Assistant Manager

Website L'Oréal

Job Description:

The Assistant Manager of Digital Marketing will report to the Sr. Manager, Digital Marketing on the data-driven digital strategy and activation on CeraVe’s online properties including CeraVe.com, CRM, indirect eCommerce channels and the brand’s social media channels. The Digital Marketing Lead owns three facets of the CeraVe US Digital business – Social Media, Content Strategy, and CRM. The Assistant Manager, Digital Marketing role will primarily assist on the following:

Job Responsibilities:

  • Create and maintain email deployment calendar tied to pivotal brand launches and strategic business objectives
  • Monitor email deliverability, escalating issues to ESP deliverability team when necessary
  • Work with CRM agency to implement customer segmentation and audience targeting across email and paid social
  • Assist Senior Manager in developing rich data acquisition strategies to reach or exceed annual consumer name collection goals
  • Serve as main point of contact to CRM vendors in executing broadcast email campaigns
  • Ideate and concept email assets for broadcast campaigns, ensuring that content is aligned to product marketing and brand messaging priorities
  • Build paid social campaigns to aid brand business goals for lead generation and awareness
  • Assist Senior Manager in organizing social content calendar & feedback against US business objectives
  • Coordinate with agency, CCC, PR and marketing teams to ensure L’Oreal response protocol is adhered to and that consumers are responded to in a timely and accurate manner
  • Analyze paid social campaign performance and share insights to inform future executions
  • Day-to-day contact for creative partners for content development, delivery and asset management

Job Requirements:

  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Must possess excellent creative, organizational, verbal and written communication skill
  • Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
  • Excellent project management skills
  • Microsoft Office: Advanced Excel, Word, PowerPoint
  • Strong presentation skills. Ability to present to senior level stakeholders.

Qualification & Experience:

  • Experience creating digital content across social, website and email channels
  • Experience and passion for obtaining and utilizing rich consumer data in accordance with US privacy standards
  • Highly collaborative
  • Experience developing paid social programs and reporting on campaign results
  • Experience managing enterprise Email Services Provider (ESPs) and CRM platforms such as Salesforce Marketing Cloud (ExactTarget)

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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