Loreal USA Careers – Director Of CRM / Data

Website L'Oréal

Job Description:

The Division Lead will drive the brands teams to segment & target customers more precisely, improving the number of active and loyal customers, and influence the teams to drive tech adoption of the DDM Ecosystem.

Job Responsibilities:

  • Management and development of CRM team
  • Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
  • Oversee lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue
  • Responsible for divisional CRM goals including consumer acquisition, % actives, repeat/retention rates, data enrichment across ACD.
  • Create and continually refine and help optimize direct-to-consumer communications (including email, SMS and direct mail) with new mar-tech and models
  • Partner with Legal and the Data Governance Council to seek approval for use cases, and ensure proper controls are in place where use cases are approved as needed

Job Requirements:

  • Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
  • Team leadership experience required
  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Excellent teamwork skills

Qualification & Experience:

  • 8+ years relevant industry experience with 5+ years of experience in consumer-centric CRM, data strategy, digital marketing, SaaS, project management or implementation consulting.
  • BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
  • Beauty industry experience a plus, especially skincare. Interest in skincare a must

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Functions: Digital

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here


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