LuLu Hypermarket UAE Careers – Email Marketing Manager

Website LuLu Hypermarket

Job Responsibilities:

  • Support other departments with any email deliverability needs.
  • Measure results and optimize the engagement nurturing workflows for these segments to convert
  • Maintain customer marketing lists in the ESP for all business units and segment the email database to cater to evolving business needs.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
    Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc…).
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Analyze campaign effectiveness and make changes as needed.
  • Conceptualize, implement and execute multiple weekly email marketing campaigns for North
  • America, Europe and Australia using email marketing best practices.

Job Requirements:

  • Excellent writer and communicator (in both the written and verbal form).
  • Experience with the following is a must:
  • Working knowledge of HTML/CSS.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Deep understanding of email marketing best practices, email production, GDPR and CAN-SPAM laws
  • Proficiency in email marketing and marketing automation technology.
  • Project management software (Basecamp, etc…)
  • Email marketing platforms (Bronto, Mail Chimp, Constant Contact, etc…).
  • Microsoft Excel (average).

Qualification & Experience:

  • 3+ years past experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Independent thinker and able to take initiative with little guidance.
  • Marketing degree or equivalent working experience
  • Ability to work within tight deadlines and thrive under pressure.

Job Details:

Company: LuLu Hypermarket

Vacancy Type: Full-time

Job Functions: Marketing Sales

Job Location: Abu Dhabi, United Arab Emirates

Application Deadline: N/A

Apply Here

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