LuLu Hypermarket UAE Careers – Email Marketing Specialist

Website LuLu Hypermarket

Job Description:

We are looking for a Creative and Analytical thinker to join our Marketing Team who will take charge in planning, developing, and executing automated email marketing campaigns. The Email Marketing Specialist will be responsible for collaborating with the Marketing and International teams to generate engagement that drives sales and traffic to several global websites.

Job Responsibilities:

  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc…)
  • Conceptualize, implement and execute multiple weekly email marketing campaigns for North America, Europe and Australia using email marketing best practices
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Measure results and optimize the engagement nurturing workflows for these segments to convert
  • Maintain customer marketing lists in the ESP for all business units and segment the email database to cater to evolving business needs
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Support other departments with any email deliverability needs
  • Analyze campaign effectiveness and make changes as needed

Job Requirements:

  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Deep understanding of email marketing best practices, email production, GDPR and CAN-SPAM laws
  • Excellent writer and communicator (in both the written and verbal form)
  • Proficiency in email marketing and marketing automation technology
  • Project management software (Basecamp, etc…)
  • Working knowledge of HTML/CSS
  • Microsoft Excel (average)

Qualification & Experience:

  • Ability to work within tight deadlines and thrive under pressure
  • Independent thinker and able to take initiative with little guidance
  • Marketing degree or equivalent working experience
  • 3+ years past experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Experience with the following is a must:
  • Email marketing platforms (Bronto, Mail Chimp, Constant Contact, etc…)

Job Details:

Company: LuLu Hypermarket

Vacancy Type: Full-time

Job Functions: Marketing Sales

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

Apply Here

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