Coca Cola UAE Careers – Shopper Marketing

Website The Coca-Cola Company

Job Description:

The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric – delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.

The Eurasia Middle East Operation Unit Shopper Marketing Data Manager, as a part of the Global Platform Services Marketing Data team, will work closely with the Eurasia Middle East Operation Unit to develop our next generation data strategy and lead our OU and agency partners towards it. He/she will be on the pulse of industry-leading marketplace-wide shopper marketing data capabilities and lead crafting the most thought-leading, effective shopper marketing data solutions.

Job Responsibilities:

  • Work with the above to assess new data suppliers. Support current, active initiatives, services, and pilots
  • Input into the shaping of protocols and diagnostics to deliver the best shopper data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization
  • Promote the data to ensure it is embraced and used appropriately to produce excellent business outcomes
  • Lead the relationship with current data suppliers, partnering with Operating Units and Global Platform Services teams, guaranteeing optimal service delivery and its enhancement
  • Sync MENA OU with Global Team standards and ways of working and aligning data needs and roadmaps with strategic data partners
  • Be a partner to the Marketing Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners
  • Train and/or manage the agency run training of MENA OU associates on datasets, access, independent analysis and interpretation

Job Requirements:

  • Demonstrated familiarity with statistical techniques and tools for data exploration. Familiarity with market mix modeling, and experimental design & interpretation is a plus
  • Marketing & consumer/shopper knowledge & experience using marketing data to solve business problems and developing marketing data driven stories and recommendations will be a strong advantage
  • Ability to understand and communicate the larger picture, tell data driven stories to a variety of seniority levels. Ability to influence multiple stakeholders and handle conflicting priorities
  • Mastery of basic reporting and data visualization using appropriate software
  • Network/Resources: Ability to develop diverse network/resources to leverage “best in class” knowledge, approaches, and processes
  • Industry-leading partnership Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures

Job Details:

Company: The Coca-Cola Company

Vacancy Type:  Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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