Flydubai Jobs 2022 For e-Commerce Content Specialist

Website flydubai

Job Description:

  • This role will act as an internal consultant to establish and promote best practices for content display and dissemination and ensure compliance standards are being met.
  • This role will report to the Conversion Optimization Manager, and will play a pivotal role in the development of creative and compelling content that increases awareness and product visibility, drives demand generation and enhances audience engagement. The content specialist will own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing, driving flydubai’s online sales growth through breakthrough and incremental improvements to the web and mobile experiences.

Job Responsibilities:

  • Conducts research including audits, gap analysis, competitive assessments and stakeholder interviews
  • Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums – online, digital, social commerce and mobile – targeted at travellers.
  • Work closely with Conversion Optimisation Manager to develop the website roadmap from a visual, content and functional viewpoint. Also work hand-in-hand with the Senior User Experience Specialist and Business Analysts in developing and implementing solutions for improved usability and conversion
  • Develop strategy for producing and maintaining structured, reusable content that delights users, expresses brand, drives conversions and acquires new customers
  • Contribute to brand guidelines through further development of voice and tone standards. Ensure content is suitable for specific client needs, is accurate, in line with flydubai tone of voice, expectations and global strategy
  • Provide high quality creative content to flydubai user base (on the web site and across our digital marketing channels) in an effective manner.
  • Manage a passionate team of content officers using a combination of project prioritization techniques, performance management and coaching
  • Develops solutions including information architecture, persuasion architecture, taxonomy, metadata, and content modeling
  • Develop workflows and process for localization and user-generated content to ensure content quality and and manage approval workflows as well as expiry controls
  • Build and maintain cross-functional relationships with team leaders from Product, Design, Legal and Brand. Oversee the development of content calendars
  • Leverage content sourced from feeds and external repositories
  • Architect the overall strategy for content within flydubai’s web applications

Job Requirements:

  • Ability to mine digital/web analytics data to identify actionable insights and make recommendations (Google Analytics, Facebook Insights, etc.)
  • Highly organized, proactive and detail-oriented with a proven track record of delivering projects on-time
  • Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media,
  • Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
  • Working knowledge of HTML and/or XML a plus
  • Expertise in conversational written English, and a proven track record of creating beautiful content experiences
  • Familiarity with information architecture, site mapping and page-level layouts
  • Must demonstrate above average skills in writing, editing, proofreading
  • Strong creative sensibilities – a visual eye for design aesthetics

Qualification & Experience:

  • Experience developing translation processes and quality measurements
  • Experience in transactional, ecommerce environments a plus
  • Experience in Personalization or A/B multivariate testing
  • 5+ years experience in digital content strategy or content management
  • Expertise in conversational written English, and a proven track record of creating beautiful content experiences
  • A passion for UX and the digital world, with a good awareness of current trends and emerging technologies.
  • Experience working with digital content management systems (e.g; Sitecore, SDL Tridion) and web workflows
  • Degree in a related field like Communications, English, Marketing or Information Sciences
  • 3+ years experience managing a team of varied experience levels

Job Details:

Company: flydubai

Vacancy Type: Full-time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

Apply Here

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