LuLu Hypermarket Recruitment 2022 – Email Marketing Manager

Website LuLu Hypermarket

Job Description:

  • Conceptualize, implement and execute multiple weekly email marketing campaigns for North America, Europe and Australia using email marketing best practices.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
    Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc…)
  • Measure results and optimize the engagement nurturing workflows for these segments to convert.

Job Responsibilities:

  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Support other departments with any email deliverability needs.
  • Analyze campaign effectiveness and make changes as needed
  • Measure results and optimize the engagement nurturing workflows for these segments to convert.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Maintain customer marketing lists in the ESP for all business units and segment the email database to cater to evolving business needs.

Job Requirements:

  • Working knowledge of HTML/CSS.
  • Deep understanding of email marketing best practices, email production, GDPR and CAN-SPAM laws.
  • Email marketing platforms (Bronto, Mail Chimp, Constant Contact, etc…).
  • Proficiency in email marketing and marketing automation technology.
  • Microsoft Excel (average).
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • Project management software (Basecamp, etc…).

Qualification & Experience:

  • Marketing degree or equivalent working experience.
  • Ability to work within tight deadlines and thrive under pressure.
  • Independent thinker and able to take initiative with little guidance.
  • 3+ years past experience with email marketing, lead nurturing, marketing automation, and web analytics.

Job Details:

Company: LuLu Hypermarket

Vacancy Type: Full-time

Job Functions: Marketing Sales

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

Apply Here

dubaivacancy.xyz

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